KROM is a Danish brand with a mission to produce the highest quality of kendama, a Japanese traditional Japanese toy, with a modern street-style twist. Since 2010, KROM strives to make kendama the biggest secondary sport in the world. Our team developed KROM’s localization and launch strategies to introduce the new concept of the traditional toy to the Japanese market. Since Japanese people are already familiar with the traditional toy, we found a new fresh angle for KROM to connect with the local audiences while respecting the traditional culture. Our team localized KROM JP brand essence, messaging and packaging, produced and launched KROM’s Japanese website, and developed launch strategies and marketing plans, including influencer campaigns.